Otis 360° View Virtual Reality Experience
Otis Elevator is a sponsor at the CTBUH (Council on Tall Buildings and Urban Habitat) conference in mid-October 2016 in Shenzhen, China. We were asked to create a highly engaging and enjoyable experience to drive foot traffic to Otis’ program room, spotlight brand differentiators, and encourage social media sharing. We created the Otis 360° View Virtual Reality Experience, which allowed guests to be transported to the many marque Otis projects from around the world. Go from experiencing the Empire State Building to the observation deck at Shanghai World Financial Center. The experience was further enhanced by an audio tour of the views as well as interesting Otis facts. This experience is not only breath-taking, but it also highlights Otis’ global footprint.
The future of OTIS.com
In a highly competitive global market, Otis knows that unless their products aren't part of the initial project plans, it’s highly unlikely that they would be selected. We helped them simplify the process of choosing the right equipment, finding service contact information to meet their customers’ needs.
In regards to their audience, the experience had to be highly visual and mobile. We created several different UX concepts around a tablet friendly interface that would allow the experience to unfold when the architect or building manager would be on the project site. Of course, many of the UI elements and transitions were directly lifted off of the Otis brand and product themes.