Gartner for Marketers
The world’s leading information technology research and advisory company needed help creating two separate experiences that told Gartner's story of industry experience and well-informed thought leadership that help some of the world's top marketing minds make confident decisions that create actionable results.
As people, we are more likely to complete a complex task if it is broken down into smaller tasks for us. This is no different when it comes to a Marketing Leader’s initiative. In this concept we will leverage the people behind GML to help breakdown the complexities that a Marketing Leader faces and guide them to achieve success more decisively.
Brand Perception: GML has smart people who know from personal experience the challenges I face. I can rely on their guidance and feel reassured that they will be with me at every step.
Gartner Global CIO Research Board
The Research Board, a private community of CIOs from the world’s largest enterprises, was founded in 1973 as a privately run business, bought by Gartner in 1998 and kept as a private brand. Gartner is now making the move to fold the Research Board brand under the Gartner portfolio and value proposition. The assignment is to develop a high-level story on a single scroll website, enabling senior global CIO prospects to quickly digest key value/benefit statements. The site should encourage and enhance conversations with RB members throughout the prospecting life cycle to cultivate those relationships from prospect to member.
Download GRB UX Concepts Presentation
The Report issued to members before each year’s meeting is one of the Research Board’s most iconic symbols, and one of the greatest advantages of membership. This user experience is inspired by that book, and the way it conveys information in a simple, linear manner. This approach oers the ultimate in intuitive navigation, while inspiring members to take action and help write future chapters.
The most pertinent pieces of content would live in a card. To make the page adapt to a different sized device view, the background image would drop off (since it is more decorative than essential) leaving the card to adjust as needed.