Gartner for Marketers
The world’s leading information technology research and advisory company needed help creating two separate experiences that told Gartner's story of industry experience and well-informed thought leadership that help some of the world's top marketing minds make confident decisions that create actionable results.
Gartner Global CIO Research Board
The Research Board, a private community of CIOs from the world’s largest enterprises, was founded in 1973 as a privately run business, bought by Gartner in 1998 and kept as a private brand. Gartner is now making the move to fold the Research Board brand under the Gartner portfolio and value proposition. The assignment is to develop a high-level story on a single scroll website, enabling senior global CIO prospects to quickly digest key value/benefit statements. The site should encourage and enhance conversations with RB members throughout the prospecting life cycle to cultivate those relationships from prospect to member.
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