We’re really connected
When you think about it, ITK’s (ESPN Intranet) core purpose is to connect employees. Not only to information, but to each other. To showcase 7.0’s new and improved features, it helps to amplify that notion of connectivity. We chose visual metaphor to accomplish that. Can you imagine two people being more connected than two guys sharing a beard? Or two women whose hair connects at the tops of their heads? This visual approach serves a dual purpose: It’s not only fun and attention-grabbing (cost of entry!) but also makes a powerful statement about greater levels of connectivity. It’s extreme, and a little silly, and that’s exactly why people will be more inclined to believe it.