The Mark of Leadership
For years Cadillac had been left in the shadows—a tiered, sluggish image of what it once was: "The Standard of Luxury and Class." Armed with a new fleet of modern and powerfully designed vehicles, BBH and Digitas partnered to create "The Mark of Leadership" campaign. It would push Cadillac to be audacious and once again regain its rightful throne as an automotive leader and the standard for luxury. The campaign aimed to recharge the classic Cadillac logo as the DNA of the brand. It became a reminder that American design and engineering is still a force to be reckoned with.